Let’s check out the the second most important element, “Off Page” SEO, the equivalent of great references.
Here, you do not fully control the factors that help you with Google (unlike in “On Page” SEO), so the game is played out in how well you can convince others to talk favorably about you and your website. Paralleling job references, the main strategic factors of “Off Page” SEO are as follows: Link Building. As we shall see, links are the votes of the Web. Getting as many qualified websites to link back to your website, especially high authority websites as ranked (secretly) by Google, using keyword-heavy syntax, is what link building is all about.
It’s that simple, and that complicated.
Social Authority / Mentions
Social media is the new buzz of the Internet, and Google looks for mentions of your website on social sites like Google+, Twitter, and Facebook as well as how robust your own social media profiles are. Online Reviews. If you are a local business, customer reviews especially on Google and, to a lesser extent, on Yelp greatly influence your SEO performance. Accordingly, you want to solicit reviews from real, happy customers so that they write online reviews about your business on Google, Yelp, and other major review sites. Freshness. Like a prospective employer, Google rewards sites that show fresh activity. “What have you done lately?” is a common job interview question, and in SEO you need to communicate to Google that you are active via frequent content updates such as blog posts and press releases.
“Off Page” SEO is all about building external links to your site just as getting good references is all about cultivating positive buzz about you as a potential employee. We’ll investigate “Off Page” SEO more deeply in another post. Oh, and due to the recent Google algorithm change called Penguin, we’ll emphasize that you want to cultivate natural inbound links as opposed to artificial links that scream “manipulation” at Google! It’s good believable references that help you in a job search, and, post-Penguin, it’s good believable links that help you with SEO.
Landing Page Goals
Let’s drill down into the next element, “Landing Page Goals,” the equivalent of great job interview skills. The point of a great website isn’t just to get traffic from Google, after all. It’s to move that potential customer up your sales ladder – from website landing to a registration for something free (a “sales lead”) or perhaps even a sale. So in evaluating your website, you want to evaluate each and every page and each and every page element for one variable: do they move customers up the sales ladder? Is the desired action (registration or sale) clearly visible on each page, and if so, is it enticing to the customer usually with something free like a free download, free consult, free webinar and the like? If this all seems too daunting or confusing, you can always contact a Las Vegas SEO company for assistance.